Desarrollo Urbano - Construccion & Consultoria | Check your proyect

Check your proyect

Analysis of the profitability in marketing. Questions to measure the acting. The profitability is not another thing that "the result of the productive" process. Encyclopedic Dictionary Salvat. (1970). If this result is positive, the company makes money (utility) and it has completed its objective. If this result is negative, the product in question is giving loss for what is necessary to revise the strategies and in case you cannot implement any corrective, the product it should be descontinuado. An executive of General Motors affirmed: we are "in the business of making money, non automobiles", it was mistaken. A company makes money and for ende it is profitable, satisfying the necessities of its consumers better than the competition. The experience of the companies guided to the quality is that, a product of superior quality and with integrity in the business, the utilities, the market participation and the growth will come besides. The present is an investigation of certain basic topics to determine the profitability in the area of marketing of the companies...